Using the Campaign Summary panel (on the right) in conjunction with your review will help you efficiently refine your selections. As you review your selections, you can influence how well SeeSaw Ads helps you meet your campaign objectives by assigning or modifying values, where appropriate, between 1-10.
Refine the results as much as you like, until you are ready to submit for buy.
Note: The checkbox(es) are unselected by default. To view, modify, or select budget distributions or the demographic targets, you must click the appropriate checkbox(es) to see the results.
To modify the ad details:
If you are happy with the results, proceed to the next section. Or, modify the distribution by assigning a value between 1-10 where needed.
In essence, you are using the values to bias your selections. For example: Let's say you have an important product in a particular category that appeals to a specific audience that meets certain demographic characteristics. But you also want to reach people in other venues or categories that may also be interested in this product.
The higher number or value that you assign (i.e. the more importance that is placed on certain selections), the greater weight or preference SeeSaw will give to those categories and/or venues.
SeeSaw will return results based on your preferences. Conversely, assigning lower values suggest certain venues or categories are less critical in meeting your targeting objectives than others.
Review the results. If you are happy with the results, continue to the next section. Or, modify the distribution by assigning a value between 1-10 where needed.
Review the results. If you are happy with the results, proceed to the next section. Or, modify the distribution by assigning a value between 1-10 where needed. Refer to the Assigning Values topic for more information.
When finished, click Save. The Campaign Details page will appear.
Or, click Save and Create Plan.