The Campaign Budget page allows you to enter your budget and select the impression delivery for your campaign. You can provide a maximum CPM to exclude venues above a certain CPM level.
First, you'll need to determine your campaign's budget. If you do not know your budget, you can create a temporary budget based on any of the budget objectives SeeSaw Ads provides. Your temporary budget should be higher than you anticipate as it will allow you to see all possible venues within SeeSaw's network. Revise your budget when you have more specifics about your campaign.
The Budget Objectives section allows you to enter budget information that will determine the number of venues that will support your campaign. You can provide a maximum CPM to exclude venues above a certain CPM level.
Budget objectives are:
Total Fixed Budget of $ - This is the budget (or your spend) for the entire campaign. A fixed budget sets a limit and allows the most flexibility for delivering impressions to your audience. Enter the total fixed dollar amount of your budget. If you don't know your budget, enter a large number (e.g. $500,000), then revise your budget at a later time.
Weekly Budget of $ - A weekly budget sets a maximum budget amount for each week of your campaign. Enter the dollar amount of your weekly budget. If you don't know your budget, enter a large number (e.g. $5000.00), then revise your budget at a later time.
Impression Goal - An impression goal sets an impression to limit to your campaign. The cost of the campaign will be determined by the venues selected within the total impression limit, and the CPMs for those venues. Enter your campaign's impression goal.
Maximum CPM - Setting a maximum CPM will exclude venues above this ceiling and can reduce the types of venues where your ads are run. Enter the maximum CPM for your campaign. If you need assistance determining the maximum CPM, click the Show Average Prices link to see a table of average prices across different venue types.
To select an impression delivery: