Campaign Results

Overall Campaign Results

Plan Summary

The Plan Summary tab of this page includes the following:

• Overall Campaign details the number of venues, total impressions, average CPM, total cost, discount amount, and net cost of your campaign.
• Summary by Market details the categories, venues, impressions, CPM, and cost per market (geographic target). If you have multiple markets, the details for each market will display.
• When demographic targets are selected, tables will also appear on the right side showing performance of venues against these demographic targets.
• Select a particular row on the left and click the View Demo button to see specific demo target preference for the selected market/category.
• Summary by Category summarizes the selected demographic targets by catalog, venues within the category, impressions delivered, and CPM, and cost.

Editing the Plan Summary Page

Use the Campaign Summary panel to edit campaign details, budget, geographic areas, place targets, demographic targets, and ad specs.

Venues provides a view of all the venues SeeSaw Ads selected for your ad, for each flight, typically a week. You can change the view to look at a specific market or to view all markets.

• Use the View drop-down lists to display your venue results by All Markets or by a specific market such as Chicago. You can also use the drop-down to view by All Categories or view the results of a specific category, such as Bars and Restaurants.

Maps provide a visual representation of where the venues are, with additional details on each location. To view by maps: Select a market from the View drop-down list. Select a category, such as bars and restaurants. Click Refresh.

After a few seconds a map that describes the surrounding area of your city will appear. Example of SeeSaw Ads generated map with info pop-up

• Use your mouse and roll-over the blue markers. Markers are colored by venue category.
• These markers indicate venues that are within the targeting range that you selected. A pop-up will appear that contains the location, name, address, the number of venues with the location, projected weekly impressions that the venue is estimated to provide, and the estimated average CPM.
• Use the Zoom In and Out Arrows to adjust the map's display.
• Click More Info in the info pop-up. If details are available, you can learn more about the venue.

Creative Specs includes your creative deadlines and SeeSaw Ads Creative guidelines.

• Creative Deadline - The last day your creative can be given to SeeSaw Networks.
• Days until deadline - The number of days still available for providing creative to SeeSaw Networks. This number changes daily.
• Creative Formats - SeeSaw Networks Creative Guidelines/Formats. Click this link to download the PDF. Adobe Acrobat Reader will be required to view the document.

Reserving Venues - If you are happy with the results SeeSaw Ads provided, or if you have successfully modified the results and are ready to proceed, click Reserve Venues. SeeSaw will hold this inventory for 48 hours. If, after 48 hours, you have not booked the campaign, the venue reservation will be released. Should this happen, you will need to re-plan this campaign to get a new set of venues.

After clicking Reserve Venues you will receive a reservation summary that includes your campaign summary, ad summary, and a list of team members with their permissions and email addresses. This page can be modified by using the edit feature Campaign Summary panel.

Note: If your entries are edited after reserving a plan, the inventory will be released and a new plan will need to be created. You can also add team members or remove team members as well as revise their permissions. You can continue to revise your campaign, if needed, until submitting for buy.

Cancelling a Reservation

Placing a Buy

After the Placing a Buy page appears you can review your summary pages and, if necessary, made additional modifications before purchasing.