Using Explore FAQs
The following FAQs are specific to using and navigating Explore. If you don't see what you are looking for, let us know.
How can I reach the Explore page?
Sign into SeeSaw Ads and click the Explore tab. The Explore Home Page will appear.
Use Explore's home page to peruse and research a variety of digital out-of-home media options. You can use Explore during campaign creation or when performing other tasks in SeeSaw Ads.
How do I use Explore?
You can use Explore to:
- Learn about over 14,000 venues
- Get easy access to recommended venue categories
- View average pricing examples across categories, impressions, typical CPM, or the typical cost per week
- Explore SeeSaw Network's market coverage. Markets can be viewed by Impressions or Venues.
- Learn about Life Pattern Marketing and other out-of-home marketing trends
Can I use Explore to research venue categories?
Yes! Explore is a great place to research categories, or learn about the latest marketing trends for current and future out-of-home campaign planning needs.
To do this:
- Go to the Explore home page. A list of top venue categories are accessible with a click of the mouse.
- Click a venue category that interests you. A page with four tabs - Overview - Audience - Screens - Map - will appear.
- Start with the Overview tab, which includes quick facts about the venue category and how you can reach your desired audience.
- Navigate through the other tabs as needed.
- The Audience tab provides a breakdown of venue demographics and reach including: venue demographics (by Gender, Age, and Income) and Reach (by Market Coverage, Number of Venues, Average Traffic, Awareness and Weekly Impressions)
- The Screens tab includes photos of the LCD screens on which the ads run and how they look or may run in each venue category. The size and placement of the LCD screens will vary depending on the venue category.
- The Maps tab allows you to Explore locations by DMA. Just select a location from the drop-down list and click Update. After the screen refreshes a new map of the selected location will appear.
How often is Explore updated?
Explore is updated regularly. Check it often to see the latest content.
How will I know when a new venue category has been added to Explore?
New venue categories are added all the time. Just look for and click the New! icon that appears next to any newly-added venue category or related content.
Where can I find a list of Designated Market Areas (DMAs)?
Explore includes a list of top 100 DMAs. The list is accessible from the Top DMAs link on the right panel under Explore Our Network.
In addition to exploring networks, what else can I do in Explore?
You can:
- Plan a new campaign
- View existing campaigns
- Create a proposal
- Request a venue type and/or view venue categories
- Learn about new out-of-home marketing techniques such as Life Pattern Marketing
- Learn how to use out-of-home marketing to reach Alpha Moms, College Students, or mobile business professionals
- Navigate to other tabs
There's a lot of great information on Explore about Life Pattern Marketing. How can I learn more?
You can start by reviewing the Life Pattern Marketing FAQ in the Help Center. Then, download the Life Pattern Marketing white paper from the SeeSaw Networks website. If you'd like to learn more about creating Life Pattern Marketing campaigns for your business, contact SeeSaw Networks.