General Questions

Here are some answers to general questions about SeeSaw Networks.

Who is SeeSaw Networks?

SeeSaw Networks is the only out-of-home digital media company that offers a diverse network of venues that is easy to plan, buy, and measure.

What products and services does SeeSaw Networks offer?

SeeSaw Networks has two products in the market today. They include Campaign Management and Inventory Management.

• Campaign Management enables advertisers and agencies to perform a variety of digital media planning and buying tasks via an easy-to-use web browser. Campaign Management lets you explore and visualize signage specifics in various categories, such as bars and restaurants, as well as see various venues. It allows you to plan using a variety of what if scenarios based on targets you set by demographics and more. Its buy function allows you to make a purchase with a click of the mouse. It lets you collaborate by creating a virtual Campaign Team and providing access to your campaign plans. The traffic management function provides on-line support and reminders/notifications/due dates for creative delivery and more. And its measure function delivers status reports to inform you how the campaign is performing.
• Inventory Management is managed in real-time, so agencies and advertisers no longer need to worry about booking spots only to find the spots have been sold before the client signs off on the campaign. In fact, SeeSaw can accept information about an affiliate's signs and available inventory through real-time application programming interfaces (APIs) or by entering it manually themselves over a web-based interface.

What is digital signage?

Digital signage is a fast-growing media format that is used to enhance or replace traditional signs by merging the industries of advertising networks and point of purchase display merchandising. Digital signange advantages include the rapid ability to update content, and the ability to deliver specific messages to specific audiences in specific locations.

How can SeeSaw Ads make placing a digital signage buy easier?

Today's out-of-home digital advertising market is very fragmented. Unlike traditional out-of-home signage networks, SeeSaw has revolutionized the industry by managing its available sign inventory in real-time.

With SeeSaw Ads, advertisers or agencies:

• Can easily plan, buy, and measure a campaign, and/or create campaign proposals. What used to take days now only takes a few minutes with SeeSaw.
• No longer have to worry about booking digital signage spots only to later find out that the spots aren't available after receiving sign-off on the campaign.
• Have access to the most extensive and diverse supply of digital media.
• Can reserve campaign space, validate the plan with fellow team members, and get sign-off before placing a buy.
• Can easily reach thousands of venues where people are with the click of a mouse.

What are the advantages of digital signage?

The advantages of digital signage include the rapid ability to deliver specific messages to specific audiences in specific locations. SeeSaw Networks brings unprecedented ease to planning and buying digital media. Agencies and advertisers can now plan and buy a national out-of-home digital media campaign in minutes.

Who operates SeeSaw Ads?

SeeSaw Networks operates SeeSawAds.com.

What is SeeSaw Ads?

SeeSaw Ads.com is the easiest way to plan, buy, and measure digital video advertising everywhere people go.

Advertisers and agencies can use SeeSaw Ads to customize campaigns across venues, markets, and demographics with unprecedented precision.